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Research papers

Transforming leisure with ethnography

To offer satisfying experiences, the leisure industry must understand how consumers have adopted a complex, multifaceted and integrated approach to leisure. Profound cultural and values shifts have lead consumers to build uplifting and transformative...

Catalogue: Leisure 2006
Authors: Caroline Gibbons-Barry, Karen Hofman, Scott Moshier
October 8, 2006
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Citation

Gibbons-Barry, Hofman and Moshier (2006a, October 08). Transforming leisure with ethnography. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/transforming-leisure-with-ethnography


Research papers

The holistic approach

Qualitative research that follows a holistic model, emphasizing the importance of the whole while simultaneously acknowledging the vital interdependence of its parts, reaps the best results.How companies and their research partners can obtain the...

Catalogue: Consumer Insights 2005
Authors: Karen Hofman, Christine Blache
November 15, 2005
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Citation

Hofman and Blache (2005a, November 15). The holistic approach. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-holistic-approach